10 Essentials for Starting Dental Marketing and Choosing the Right Agency

by | Jul 22, 2025 | Blog

 

How to Build Visibility In AI Search

By Dr. Simone Stori – Top Doctor, AI Innovator, and Founder of Microdent

This guide is for every Top Doctor who wants to lead the future of healthcare by taking control of their brand, visibility, and reputation—without relying on Google Ads or falling for vague marketing promises. As patients turn to AI-powered search tools to find providers, your name, expertise, and story must be clear and visible.

Listen to the full podcast:

1. Know Who You’re Talking To

AI search engines reward clarity. That starts with defining your ideal patient.

Instead of saying, “I see anyone with teeth,” ask:

  • Who are your favorite patients?
  • What do they value?
  • What makes them choose you?

Example: “We help women over 40 improve gum health without surgery or fear.”

The more specific your message, the more AI can connect you with the right audience.

2. Clarify What You Offer: Sell Outcomes, Not Titles

Patients don’t want treatments. They want relief, confidence, and peace of mind.

You don’t sell implants—you offer the ability to chew again. You don’t offer surgery—you offer reassurance.

This distinction must be reflected in your:

  • Website and Google listing
  • Videos, blog posts, and social captions
  • Top Doctor profile

AI prioritizes clear outcomes when generating search answers. Speak the way your patients think.

3. Define Your Unique Positioning (USP)

Your Unique Selling Proposition (USP) answers the question: Why should a patient choose you over someone else?

This must be evident in your online footprint:

  • Website homepage
  • About page
  • Google My Business listing
  • Social bios
  • Professional directories

Make your message specific, relevant, and consistent across all platforms.

4. Be Where It Matters: AI-Favored Channels

Focus on the platforms AI references most:

  • Google My Business: updated with reviews and photos
  • A fast, mobile-friendly website with clear calls to action
  • YouTube: favored by search engines for health-related content
  • Articles and FAQs optimized for conversational queries
  • Your Top Doctor profile and badge displayed prominently

Use channels that build trust and authority—not just clicks.

5. Time It Right

Coordinate marketing with your patients’ behavior and expectations. For example:

  • January is ideal for resolutions and elective procedures
  • Late spring often sees a rise in aesthetic consultations
  • Summer may call for family-friendly or fast treatments

Create content in advance. AI engines favor fresh, timely information.

6. Set SMART Objectives

General goals like “more patients” won’t move the needle.

Be specific: “We want 25 Invisalign consults from adults aged 35–50 in this ZIP code over the next 60 days.”

Track success with measurable indicators such as booked appointments, response rates, and lead sources.

7. Internal Marketing Is the Future

Marketing is your most important business asset. You must understand and manage it.

Dr. Stori trained a young team member—without prior marketing experience—to handle internal content using AI tools like:

  • ChatGPT
  • Canva
  • Jasper
  • CRM integrations

With the right tools and mindset, any practice can create consistent, high-quality marketing in-house.

8. Dr. Stori’s Favorite Tool: AI-Enhanced Wearables

One of Dr. Stori’s most impactful tools is a wearable audio recorder combined with a personalized GPT assistant.

This device captures:

  • Consultations
  • Staff training
  • New protocols or meetings

In just three steps, it creates:

  • A detailed treatment report for the patient
  • Clinical notes for documentation
  • Blog articles, scripts, and educational content
  • Informed consent documents

Each GPT is custom-built and trained to reflect the doctor’s style, tone, and treatment philosophy.

Watch the full demonstration:

This system increases case acceptance, saves hours of documentation time, and improves the patient experience with personalized summaries and clarity.

9. Choose the Right Agency (If Needed)

If you bring in a marketing agency:

  • Test first; avoid long contracts
  • Demand transparency and trackable KPIs
  • Ensure they understand healthcare, not just ads

Retain ownership of your brand voice, message, and reputation.

10. Track What Matters

Track results that AI platforms and your practice both care about:

  • New patient bookings
  • Calls answered
  • Procedures accepted
  • Reviews posted and responded to

Integrated data and smart reporting create better decisions—and more visibility in AI search.

Bonus: Join the Top Doctor Movement

Top Doctor is more than a title. It’s your credibility engine.

In Conclusion

You don’t need to fear AI. You need to understand how it can support you.
Dr. Stori calls it Augmented Intelligence—not artificial intelligence—because it elevates your work, rather than replacing it.

By embracing AI and positioning yourself correctly, you will become easier to find, easier to trust, and more equipped to serve.

You’re not just a doctor. You’re a Top Doctor. Make it known.